93. A Builder at Heart Pivots and Buys a Machine Shop

12/03/2025
Progress MachineMatt Fortner

When someone makes the jump from corporate comfort to small-business chaos, there’s always a story behind it — and in this episode, Matt Fortner delivers one of the most compelling shop-acquisition journeys we’ve heard yet. After years in plumbing, industrial fittings, product development, scrap metal buying, and even real estate, Matt realized he wasn’t just meant to manage spreadsheets or sell product lines. He was built to build — teams, systems, and tangible value. That realization led him down a path that would eventually land him inside a dark, cluttered Muskegon machine shop that hadn’t seen meaningful modernization in decades.

Matt shares how he became the fifth person to attempt to buy Progress Machining — and the first to actually close the deal. His story includes everything from SBA loan challenges to ROBS financing, personal assets on the line, and even the previous owner’s habit of placing a pistol on the desk while negotiating with bankers. But what stands out most is Matt’s willingness to embrace the unknown. With no machining background and only data analysis and operational instinct to guide him, he stepped into a shop full of outdated machines, tribal knowledge, and literal tons of scrap clutter — and went to work.

In this episode, you’ll hear how Matt applied lean principles, SMED methodology, and a builder’s mindset to transform Progress Machining from a chaotic, aging operation into a more efficient, modern, team-driven shop. From 12-hour setups reduced to four, to reorganizing tools, to hauling out 60 tons of scrap steel, to investing in horizontals, tombstones, and bar-fed turning, Matt shows what happens when an outsider brings fresh thinking into an industry hungry for it.

You’ll also learn about the financial realities behind buying a small shop — the difference between profitability and cashflow, the hidden costs of old machinery, and the slow but worthwhile journey of implementing new technology. Matt’s candor, humor, and humility make this a must-listen episode for anyone considering buying a shop, running one, or cheering on the next generation of owners.

You will want to hear this episode if you are interested in...

  • (1:04) Paul opens the episode and introduces guest Matt Fortner
  • (2:58) Matt shares how MakingChips impacted him
  • (5:17) Matt’s background and career trajectory
  • (9:59) Why Matt chose to buy a machine shop
  • (13:18) Grow your top and bottom line with CLA
  • (14:00) How Matt found Progress Machining and his first walkthrough
  • (15:43) Financing the purchase — ROBS program, SBA loan, personal collateral
  • (18:00) The previous owner’s negotiation stories and getting the deal closed
  • (22:10) Shop size at purchase and the early financial picture
  • (22:58) Hidden operational problems, decades of disorganization, aging machines, and tribal knowledge
  • (24:56) Lean principles, 5S, and uncovering the shop’s physical layout
  • (27:27) Why we love Verdant Commercial Capital for financing
  • (28:20) Lack of process, preventative maintenance, and organizational structure
  • (29:56) Job costing, categorizing expenses, professionalizing accounting
  • (31:20) Starting to eliminate outdated machines and processes
  • (33:01) Deep dive into SMED — mapping a 12-hour setup step-by-step
  • (36:39) Quadrant model of technical knowledge and removing tribal barriers
  • (40:36) Workholding Wisdom: Is setup reduction a buzzword?
  • (51:14) How Matt learned machining concepts as a non-machinist
  • (52:54) Setup reduction principles and universal best practices
  • (55:30) Buying new equipment to replace maintenance-heavy machines
  • (59:56) Cashflow vs profitability lessons during equipment purchases
  • (1:02:35) Big wins — consolidating operations into fewer setups with automation
  • (1:03:16) Paul reinforces the importance of understanding cashflow in shop ownership
  • (1:04:36) Check out Hire MFG Leaders for your next hire
  • (1:05:04) How Matt tackles workforce development and hiring
  • (1:05:50) How an MEP program helped Matt tackle a difficult problem
  • (1:08:46) Matt’s biggest piece of advice for shop owners
  • (1:11:43) Defining company values and whether they evolve over time

Resources & People Mentioned

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